Through Innovation, Organisations Uncover And Realise Opportunities To Create, Deliver And Capture New Streams Of Sustainable Value
The 5 Principles Of Innovation
- Focus On The Users
- Fail Quickly And Learn Fast
- Share Everything
- Use Data, Not Opinion
- Let People Pursue The Big Ideas
User Experience Design (uEx)
A user-centred approach to highly defensible value creation responsible for long term growth that stretches across business, technology and design.
There has been much focus on digital transformation of recent decades at the expense of the user experience. We have all been users at some point and welcome the potential advantages that digital technology offers, yet we are becoming increasingly frustrated with the experience we are given when technology is introduced into human systems of exchange. There are four keys facets of transformative uEx.
A user-centred approach to active problem solving that builds a clear vision of the future with meaning and purpose that focuses the energy of people on opportunity and taking action. The process involves the following 7 phases.
- View / Perspective / Lens