Effectuation

Reduce The Risk Of Entrepreneurship By Controlling And Shaping A Future In Which Uncertainty Is Managed And The Cost Of Failure Reduces Whilst Its Value Increases

5 Principles Of Effectual Logic

  • Start with the means (yours or the organisations)
  • Set affordable loss (based on the situation)
  • Leverage contingences (value the unexpected)
  • Form partnerships (with key stakeholders)
  • Stay firmly rooted (think big, act small)
Nicholas Windley