Marketing

Strategic Marketing Identifies Value Creation Opportunities For Driving Key Metrics And Creating Remarkable Customer Experiences

Ninety per cent of leadership is the ability to communicate something people want so the aim of marketing is to know and understand the customer so well that the product or service fits them and sells itself.

Dianne Feinstein & Peter Drucker Tweet

Marketing is not really a function.  It’s a process that determines the fit between the requirements of the market (primarily customers) and the resources and capabilities of the business as well as the strategic means by which they will be met (the sale of products and/or services) on an ongoing basis in collaboration with sales.

Unless you understand your market landscape, its competitors, customers and their evolving journeys then creating and maintaining a sustainable competitive advantage is a matter of luck and luck is not a strategy you can rely on in business.

More to come ……

Omnichannel Marketing

Every marketing channel works whether it is pre-digital or post-digital.  It’s just a matter of finding the channels that work best for an organisation in delivering those key metrics.

Marketing As A Sales Tool

Marketing can influence and sell depending on the complexity of the sales depends on whether it’s more influence than selling.