Tel: +44 845 467 5384

Meet Nic Windley

Introduction

Using my detective skills, I help companies find and exploit hidden VALUE and revenue opportunities within their existing sales and marketing systems or engineer brand new systems.

Nobody understands the sales, marketing and technology space like I do.  I’ve got a systems view of how these parts fit together and work to make things happen in business that are constructive and valuable for both seller and buyer.

Selling, whether face to face or remotely with marketing has been in my blood, and family for many years and taken us all on a journey of highs and lows.

As an engineer I’ve spent most of my life, since child hood, around technology from mechanical through to digital.

In recent years I’ve spent a lot of time researching and testing all sorts of strategies and reviewing the roles of sales and marketing and technology going forward into the future because we all know that things aren’t quite as they should be and now I’m sharing with various communities backed up by supporting views and research what the future may lie ahead and how we can grab it with both hands.

Where I’ve been and what I’ve done

I grew up around and worked in the family engineering business.  Whilst at school I was making things, designing electronic circuits, programming CNC machines and writing a little computer code and figuring out how things worked.  Soon after I started talking to customers. The family business suffered as a results of a lack of broader business skills, and so after graduating with an electronics degree I went into the world of business.

My first job was in sales, where I spent some time in the labelling, bar coding, data capture and data interchange market helping companies get more control over product identification and inventory management.  This got me involved with RFID technology and 3D bar coding and I also got the chance to spend time in Japan and Singapore in order to transfer a new business model into the UK.

Then I moved into the electronics industry helping businesses develop embedded computer system more efficiently and reliably working across the UK creating and developing accounts with blue chip companies in markets such as communications, consumer electronics and medical working collaboratively with the US.  This got me involved in Smart Homes & Buildings projects as well as M2M.

Next step was the plastic industry where we helped companies turn ideas into finished plastic components within optimised cost, quality and performance constraints using simulation software and process control technology in the UK, Ireland, South Africa and Israel while occassionally parterning with France and Germany.

I then got experience after that with a start up in Information and Communication Technology helping small to medium sized businesses improve their real time communications with converged voice and data technology in the UK and also moved into mobile and web technologies.

Then I branched out and started to develop my broader business skills (my real life MBA), setting up various companies and testing out different strategies and helping other companies along the way to build their businesses.

Now I’m looking to bring all that knowledge and those skills together and make a difference to the way we do business to release more shared VALUE.  I’m also involved in other technology based ventures.