I’m not a religious devote myself, although you could say I have a spiritual awareness and I do see lessons and teachings in everything that we can all learn something from.
Easter celebrations are the modern day equivalents of a Pagan festival.
While most people both religious and non-religious celebrate the coming of spring, it is the religious folk that celebrate Jesus’s resurrection during a feast which comes at the end of Lent, a period of fasting and patience.
The general symbolic story of the death of the son (sun) on a cross (the constellation of the southern cross) and his rebirth, overcoming the powers of darkness, is a story that echoes from the ancient world where there are plenty of parallels to be drawn and rival resurrected saviours.
Bunnies are a leftover from the pagan festival of Eostre, a great northern goddess whose symbol was a rabbit or hare and the exchange of eggs is an ancient custom celebrated by many cultures.
The egg symbolises new life or rebirth, just like a chick being born and the bunny is one of the most prolific creators of new life on the planet, you’ve heard the saying “at it like rabbits”, so the rabbit make the ideal egg distributor today.
Today’s Easter bunnies and eggs are in fact a new part of that celebration which builds on centuries of storytelling as it was only at the beginning of the 19th century that German confectioners started making chocolate eggs and bunnies as gifts and the rest is history.
So what can we learn from this ?
Keep finding new ways to tell your story
Everything needs new life in order for it to live on. Just like the egg the Easter bunny distributes, your marketing should be a shell which carries new life in the form of interesting and smart ideas
which you can communicate in ways that are easy to understand.
People love it when you give them what they really want
When you give people what they want, just like the chocolate bunnies and Easter eggs more people will want more of what you have to offer. Easter would not be such a formidable period for business if it was not for the love of chocolate.
Marketing is a story and words are your most powerful marketing tool
Easter is a small story within a much bigger story, which supports a core theme. Your marketing and communications should do the same without the gimmicks, puns, tag lines and tricks. It should reach out and connect with your audience at an emotional level.
Your marketing and your business should inform, educate entertain and NEVER bore
Easter is a period of fun and festivities, celebrating the coming of all things new with chocolate, gifts, parties, food and drink. People are reminded why they celebrate it and much gets written and talked about. There is a buzz in the air, at school, the office and home.
Find the starving market and you’ll find customers feasting on your products and services
Feasting comes naturally after a famine, so if you find a market that is starving for affection, service or product which you can deliver then there will be a feast on what your business has to offer. Find the problem or a current trend and build your business around that.
Smart packages will help your product or service stand out and command a better price
There are dozens of manufacturers of chocolate eggs and bunnies yet they all manage to sell their products by catering to different parts of a broader market, such as organic chocolate, dark chocolate, decorated chocolate and packaged in different boxes and with different extras like sweets and gifts to make each one different.