- Offering a technical (complex) product or service which nobody “gets” ?
- Tired of running expensive advertising with little to no return ?
- Fed up of being forced to beg for business at networking events ?
- Bemused by social media as a useful way of actually growing a business ?
OR do you:
- Have a website but you are not sure what it does ?
- Wonder why your sales force is struggling to meet its numbers ?
- Don’t seem to be able to get your audience to believe or trust you ?
- Have a business that seems unable to move beyond its current limits ?
Achieving sustainable, profitable growth, is the goal of most businesses. The reality can be somewhat different…..
Simple things such as lack of capital, time or even the expertise can become insurmountable hurdles.
There are few things that actually achieve real growth. As the worlds renowned business management consultants have always said: “the only things that really make any company money and stimulate growth, are innovation, selling and marketing”. Everything else remains a cost.
Sales and marketing are powerful tools that should also be part of the innovation process but things are not what they used to be in the world of sales and marketing. Its causing problems both inside your business and outside.
At the very heart of these problems, which I see as being responsible for holding back growth for so many business is what I refer to as the Triangle Of Change which has brought about new terms of business and is changing the sales and marketing process dramatically leaving behind many of the outdated, convoluted and inefficient ways of doing business and leading the way to a far more open, connected and value driven model.
We refer to it as the SAMA department where sales and marketing converge to form a deep support commercial operation that creates enviable customer relationships.
Couple this with the “new economy” which is being forced upon businesses across the world and you have some predictably tough periods for stimulating growth ahead.
There are a number of ways that you can tackle this and they fall into these main three categories.
- Learn and implement it yourself – there are tons of information resources on this site for you to access and download. The fastest method is to get the consolidated guide (to be released soon) which teaches everything that I use in my coaching and consulting programmes. You can learn and implement it in your own time.
- Employ somebody to do it – attracting the right people that are really in tune with these changes is difficult and costly. On this site are guides (coming soon) on getting the right people for your business.
- Bring in a service – Such as a pay as you go service like our business development consultancy, which brings with it a wealth of expertise and fresh insights directly to the leadership table of your business.
Sure you can just work harder and longer, but you’ve probably already been doing that without success. For some it does seems to work, and there are times when you do need to do that, but the fact is without a sound strategy at the core it will only work for a handful of people and usually by sheer luck. Luck though is not a strategy especially if you take a look at the company failure rates those are odds that even the most addicted gambler would shy away from.
Pick A Product Or Service Right For You
The low cost “pay as you use” service done over the phone or face to face. The best way to get the most from this is to prepare so that we avoid wasting time and get down to the problems and solutions quickly.
DIY Business Growth Guides
Buy the guide and do it for yourself (details coming soon).
Marketing & Sales Development Programme
The pay as you grow service, where we get directly involved with your business on a regular basis. It starts with a no obligation analysis of your current sales and marketing activities and “growth assets” from which a plan can be built.
The Growth Guide and Consulting Programme are both based on the 8+2 step growth development programme.
Each step builds on the last, helping you to avoid jumping ahead until each steps is in place, as this is one of the major causes of wasting time and money.
It also keeps you focused on results, with each step multiplying the effect of the previous step as the programme develops. This leads to not just growth, but faster growth as gains are compounded across the system.
The result of using a system is that you can work on building your business, not just working in it all the time, and having a system at the end of this work means you can creates more freedom to get more done.
And if you’re wondering it’s not a the kind of system that creates the kind of impersonal and unapproachable outcome you get try to contact call centres, it’s a way of taking your own and your companies individuality and getting more out of it.
It all starts with the question Why ?
The number one question that is going through any customers head is why should I buy from you ?
When a builder starting building a house they lay down the foundations first.
Similarly your business needs the foundations of a sales and marketing system, and that starts with the WHY customers are going to buy from you.
This message must be clearly targeted towards your chosen audiences and in a way they can relate too along and ensures those messages actually reach them is the first and most fundamental steps.
At first is sounds rather simple but it’s this research or step that is overlooked by so many businesses ?
In fact, on many occasions I’ve asked the employees and customers of a business this very same question and time after time I receive different reasons for why their customers buy.
Some are not even sure where their real leads or enquiries actually come from.
Uncovering those hidden assets and opportunities.
Once step one has been completed there are at least another 7+2 (for those with an established business and customers). As the system evolves it taps into assets and opportunities that are right on your door step but are being underutilised. These are the low cost, low hanging fruit that can make things happen quickly.
Working Together As a Team
Together you can achieve more and so by combining and pooling expertise and resources. With a plan behind you it becomes much easier to orchestrate.
If you decide to work with an external consultant remember they are an extension to your team and where necessary should be able to bring in experts from different fields to deliver on larger or more complex projects where needed.
So for that extra piece of mind and assurance:
Contact our business growth development consultancy team on 0845 467 5384 to discuss your growth challenges or request a free no obligation analysis of your business and its growth opportunities.