Help your Business ‘Go Green’ with Video Conferencing

There are many businesses who offer their services and products to help and please thousands of people around the world. Helping the environment in which those people live however, tends to take a back seat. Travelling from meeting to meeting across the world can cause all sorts of unwanted factors. Travel costs, wasted time, fossil fuel and harmful emissions are just some of the unsatisfactory circumstances a company has to endure.

Businesses are more and more open to the idea of ‘going green’, a term used to describe processes and practises put into place to help preserve and maintain the environment. For many this can seem a tedious affair, however it’s much easier to ‘go green’ than many people may think.

The obvious changes are to recycle, cycle or walk to work and to reduce the paper usage that an organisation racks up, opting instead for email based marketing and communication. All of the above amendments to the running of a business will no doubt have a significantly positive effect on the environment, although the most damaging of them all, carbon emissions, will still be actively practised by travelling to meetings and seminars. The numerous plane and train journeys made by an organisation will still be harmful to the community and future living standards. So what is the answer?

Video conferencing allows for people situated at the opposite ends of the earth to communicate and undergo real-time, fact-to-face interaction and conversation via the internet. With no need to leave the office, it’s an easy and effective way to conduct meetings and give talks at seminars that are simply too far way.

Video conferencing not only significantly reduces travel expenses but is also eco-friendly and efficient. By using the internet to access high speeds of transmission in video and voice, mixed with the clear, sharp and stunning visual, proves an absolute essential for those businesses keen on preserving their environment.

The reduction in travel costs cannot be ignored. Partner that with the savings incurred on hotels, meals and general living, it suddenly becomes easier to fathom why so many businesses are opting for a video conferencing system. A business who insists on travel and expenses will typically spend twenty to thirty times more money than those who use video conferencing equipment.

An internet connection is needed to successfully engage in a video conference call, however the emissions released from this is not significant enough to cause serious damage to the environment. The electricity needed to power a connection is also substantially low.

The system allows you to kill two birds with one stone as all information and footage captured can be saved and downloaded, ultimately cutting the paper usage by a significant amount. Less paper means less waste. Less waste means less overcrowded landfills. Disks, a well-known non-bio gradable object, will also be unnecessary when engaging in video conferencing. The file can be saved using a H.264 video format which allows for files to be deeply compressed and reduced to just 50% of its original size.

Video conferencing is clearly an option not to be ignored. It has proved for many businesses to be an efficient way of gathering people together to engage in important and necessary conversations regarding the company. With the growth in technology and the advancements in software, the cost of such a system is falling and shouldn’t be written off by those organisations less willing to take the plunge.