There is an old Chinese proverb that states ‘A man who chases two rabbits at the same time catches none.’ Whilst this is very evidently true of rabbit hunting it is also true when it comes to business and in particular, sales and marketing. In both cases your targets will quite literally disappear if you [...]
I am amazed by just how many people and companies are running away from “selling” or “marketing” because they think its dirty and unnecessary. In fact I spoke about this in a similar article on the love and hate in sales and marketing. It’s not selling and marketing that is the problem, its how people [...]
There I said it, the one word (niche) that will make or break your business. It’s the rocket fuel, the catalyst, the ignition spark that will open the doors to accelerated business growth.
I’m writing this after reading another article about Dunacan Banantyne seen regularly these days on programmes like Dragons Dens broadcast on the [...]
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