Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
NO WAY IN HELL!…..unless things start to change….in a big way.
Take for example your average office with its sales and marketing teams. How are people like this every going to learn to get along when they’re at each other instead of with each other.
Marketing and sales are there to achieve the same end goal and [...]
We live in a buyer’s market, where access to information and powerful research tools has put customers and prospects at an advantage over businesses using ineffective and outdated sales and marketing strategies.
Buyers are changing the rules and you’re now operating on new terms of business and only those people and businesses that evolve will survive.
The [...]
I am amazed by just how many people and companies are running away from “selling” or “marketing” because they think its dirty and unnecessary. In fact I spoke about this in a similar article on the love and hate in sales and marketing. It’s not selling and marketing that is the problem, its how people [...]
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