I am amazed by just how many people and companies are running away from “selling” or “marketing” because they think its dirty and unnecessary. In fact I spoke about this in a similar article on the love and hate in sales and marketing. It’s not selling and marketing that is the problem, its how people [...]
Okay, so you got some marketing material from a company which interests you and give them a call to further proceedings. The conversation goes well but there are still a few things you need to iron out face to face, so you book a meeting.
Meeting day comes and you have armed yourself with insightful questions [...]
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