One of the best and seemingly most elusive ways of improving your business and developing growth is to increase the number of incoming leads.
Assuming you know your numbers, in terms of what your cost of acquiring a leads is and how many leads you need to generate a sale and whether that is profitable for [...]
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Lead Generation By Cold Calling Is A Big Fat Lie
For years bosses and trainers have lied to sales people and themselves about cold calling.
They regale stories of smashing down doors and dialling for dollars and how its an act of bravery that only warriors and hunters engage in, who hack their way through the jungle [...]
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