It will come as no surprise to email marketing companies that portable devices like tablets and smartphones are growing in popularity. The ability to connect to wi-fi or access 3G networks in order to read emails, browse online newspapers, play games and more, truly signals we are living in the information age and marketing firms [...]
There is an old Chinese proverb that states ‘A man who chases two rabbits at the same time catches none.’ Whilst this is very evidently true of rabbit hunting it is also true when it comes to business and in particular, sales and marketing. In both cases your targets will quite literally disappear if you [...]
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
NO WAY IN HELL!…..unless things start to change….in a big way.
Take for example your average office with its sales and marketing teams. How are people like this every going to learn to get along when they’re at each other instead of with each other.
Marketing and sales are there to achieve the same end goal and [...]
Ever stood in an empty room and delivered a key note speech ? There would be little point, unless your preparing yourself for the big event when your audience will appear.
But I bet you’ve done some marketing and wondered why nothing happened, I know I have.
Was it something you said, something you didn’t say ? [...]
The marketing 4Ps are an industrial hang up when manufacturers dictated the products customers would buy as there was far less consumer choice and power back then.
The customer was simply an object which message were thrown at to create a buying reaction and extract money from the pockets of individuals and businesses in search for [...]
I’m a big believer in systematising and building integrated sales and marketing which is fundamentally what was behind the reason why I wrote the guide “14 Secrets Of Sales And Marketing Integration That Maximise Business Development” and is at its very core.
A business becomes truly growth ready, invest-able, valuable, and scalable once its underpinned by [...]
We live in a buyer’s market, where access to information and powerful research tools has put customers and prospects at an advantage over businesses using ineffective and outdated sales and marketing strategies.
Buyers are changing the rules and you’re now operating on new terms of business and only those people and businesses that evolve will survive.
The [...]
The 7 Step System Guaranteed To Ignite The Embers Of A Businesses That Should Be Roaring!
Like you I’m serious about building businesses and over the years I’ve become an avid studier of many of the world’s top performers.
Most of the hoteliers, restaurateurs, pub owners and boutique retail shops owners I’ve seen and met over the [...]
Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
One of the best and seemingly most elusive ways of improving your business and developing growth is to increase the number of incoming leads.
Assuming you know your numbers, in terms of what your cost of acquiring a leads is and how many leads you need to generate a sale and whether that is profitable for [...]
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