The world is full of systems of belief, which for the most part try to over simplify a very complex world. All to often though things change but the mantra sticks. It gets repeated under all circumstances creating more confusion along the way and misleading followers who stand by these beliefs and fight for them [...]
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So you’ve got yourself a nice piece of marketing material whether it be video, audio or the written word and you decide it’s time to start spreading the “word” internationally.
You bung it out to the interpreters and say “Hey, this is a piece of marketing genius, just make sure it comes across exactly how it’s [...]
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