Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
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NO WAY IN HELL!…..unless things start to changeā¦.in a big way.
Take for example your average office with its sales and marketing teams. How are people like this every going to learn to get along when they’re at each other instead of with each other.
Marketing and sales are there to achieve the same end goal and [...]
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