Every time the Apprentice shows there’s always a flurry of emails from the sales experts.
One of the most emotive topics in sales is cold calling and this week the blue touch paper was lit and a ton of emails arrived that went along the lines of “you see I told you cold calling works”. No [...]
Lead Generation By Cold Calling Is A Big Fat Lie
For years bosses and trainers have lied to sales people and themselves about cold calling.
They regale stories of smashing down doors and dialling for dollars and how its an act of bravery that only warriors and hunters engage in, who hack their way through the jungle [...]
Mention the words cold and call to business people and the majority cringe at the thought because we’ve all experienced those boiler room phone calls where your thrown a pitch in your face and coaxed at a hundred miles an hour while they try and close a deal over the phone for some product you [...]
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