Proof That So Called Professional Marketing Services Are A Waste Of Your Money

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This evening I stumbled across what I could only describe as a bombshell for the so called “professional marketing” world.

You see there are just far too many businesses trying to out do one another using overly creative marketing produced by these vary same companies and all they end up with is more confusion and empty pockets.

If these so called “marketing professional” were any good at what they did they would be able to use their own marketing skills to win new business right ? WRONG!

They are in fact so questionably effective that they need another company to hold their hands and help them to do it.

Here is a quote from their special hand holding partners website;

Many companies in the creative and marketing services industry find that marketing themselves, ironically, is not the easiest of undertakings.

If that’s not a wake up call to all businesses to instantly fire their marketing agencies if they are still wondering what they get back from their marketing spend then nothing is. And if that’s not enough to push you over the edge then try this on for size.

The company describes itself as;

Rainmaker is the most influential new business consultancy to the professional services sector; providing strategic counsel, direct representation and sales communications.

Now, if you’ve read any of my material you will probably have a good idea about my feelings on selling and marketing. They are one and the same, just a different medium. Your marketing should be able to sell for you, that’s what its for, unless of course you are in some mass commodity market where image is everything and your prepared to spend a lot of money creating it. I strongly suggest you avoid this like the plague, especially in the business to business (b2b) marketing arena as you marketing should be a sales tool first and foremost.

The Change Paper may shed some light on this and in future blog posts to come.

I have no idea how good or bad this company is and make no claims either way. Its the end customers that are choosing these marketing agencies on the basis of their improved sales communications, which are not even created by the marketing company they have selected that I feel sorry for, and why I wrote this post.

Professionalism is a given, its expected of any business, however its not a measurement of effectiveness.

People, you need to know this, you need to spread this and you need to fear this as the marketing company you’ve just hired probably couldn’t sell toffee to an apple.

From Business Growth Development, post Proof That So Called Professional Marketing Services Are A Waste Of Your Money

From Business Growth Development, post Proof That So Called Professional Marketing Services Are A Waste Of Your Money