Be careful about the "SEO is dead" touts in online marketing

Hello there! If you are new here, you might want to subscribe to the RSS feed for updates on this topic.

Right, go anywhere online, youtube, twitter, ecademy, a bookmarking service, any SE, an online shop etc.

You are now faced with two choices, either read every page, or, type in a search.

For a relevant listing to appear it MUST be search relevant and that requires some work for that to happen.

Hey presto SEO IS NOT DEAD, and search “marketing” will never be, it’s just evolving, and the people who STILL don’t get it or pretend they do, could be selling their customers and colleagues right up the swanney river.

It’s starting to look like another one of those IT millenium bug scams doing the rounds, remember that one, the world will grind to a hault in the year 2000 as IT systems grind to a hault, it didn’t…. and a lot of people made a lot of money from selling hype and scaremongering, so make sure you are aware of what’s happenning.

Here is an excellent OPEN discussion from knowledgeable experts about its evolution, its a little techie but delivers a solid case.

8 Predictions For Seo In 2010

Below is another interesting video about evolving services and consulting for small businesses in the online marketing world, again a little techie but you should get the picture.

The bottom line is that the options for marketing your business continue to broaden especially in technology led channels like the internet. It’s never about dropping this and going over there and doing that because this is now dead, its about adapting and evolving.

Just look at the marketing spend in this report, its showing a balancing of marketing spending across many channels and activities and shows the continued effectiveness of GOOD offline or DIRECT MAIL marketing.