Saving...
I was flicking through a couple of magazines the other day, aimed at Directors and Entreprenuers and soon found myself withdrawn and unable to read any more of the waffle and drivel that sometimes fills many of the pages. Where is the character and personality, and why so many suited, serious looking individuals that look like they could bore the barn door off a farm.
We are all born with natural attributes yet when we got to school and enter the business world we are conditioned to fit in with the rest of the crowd, and the same goes with sales and marketing.
“No, you can’t say that in marketing material”, they would say, or “People dont want to see a personality” and “Where are the corporate colours going to go” and “What about how big our company is and our locations around the globe” and all that exciting (don’t thinks so) stuff.
Since when did any of that stuff build any level of trust or any kind of rapport.
The only thing it serves is to pander the ego of the senior managers or directors who think their business is wonderful but while they reamin totally unaware that they would not be in business without their customers, nor can they give a suitable reason why their customers buy from them in the first place or should od if they are not.
Can you remember the last time you bought a house from an estate agent just becuase they had offices all across the UK ? Did you buy your vaccum cleaner because they turned over £45million last year ?
Did you use that hair product just becuase you liked the look of the logo ?
Errr, are we missing something here?..like the real reasons that people buy and do what they do…..that strange thing called…..emotion.
Well before I get too emotional about this subject its time for me to sign off and let you read on.
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