Is it not politically correct to deliver on your business promises

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I like many others continue to be frustrated, no, angry with the never ending stream of promises made by organisations that never materialise and politics is one of the worst breeding grounds for this disease. In fact on BBC radio there was a discussion this morning on a similar topic to determine what the point of having politicians really is. I believe we need a complete restructure or overhaul of the system, but that is a whole different topic by itself.

So, what has this got to do with sales and marketing. Well, when election time comes around its the job of the political parties competing for office to set policies and sell and market themselves to win our votes.

They scrabble around trying to find out what is concerning us all (apart from the political system itself) and then cobble together their policies in an attempt to address these issues, which we all know either get no better or continue to worsen (or that’s how it appears to most of us).

When faced with no clear winners your approach to the voting booth can consume you in a feeling of emptiness, which leads to paralysis of the pen….where do you put the cross ?….maybe the party least likely to get in or the one fighting for that single great cause.

Exciting, compelling and involving it is not. With falling voting figures and a general dislike by the population of political parties and politicians it is no wonder that people have no interest or care to vote or involve themselves in the process.

Well the same can be said about business. When expectations are set high and the delivery low it should come as no surprise when customers stop buying or times get hard, unfortunately this lesson never seems to be learned.

Just because your a big company or have a captured market does not mean that you should stopping focusing on your delivery. Winning customers is hard enough, but losing them and failing to deliver is a crime, as the damage is considerable.

Not only are they 10 times harder to win over again but they become an agent acting against the organisation and with the increase in speed and power of communication (just like bloggs such as this one) the results can be disastrous in the long term.

Yes, its much harder to cover it up.

Recently Cardbury’s experienced a problem with the quality of their products. It turns out that this has happened before and its now stopping people buying and will continue to affect their brand.

Having great sales and marketing operations will never be a substitute for a sub standard product or service. Yes a strong brand will enable you to ride out this nasty problems, but not for ever.

Monopolies, such as the big communication companies will continue to loose customers in their droves as poor service levels and new technologies make it easier for people to choose alternatives.

Even the banks have recognised some of this in recent years and are now back out there meeting and greeting people after that terrible battery hen approach to customer service which destroyed all customer loyalty, and guess what, they are finding it hard.

The answer is simple, you need to keep innovating and keep being creative, your products, the experience of dealing with your company and your sales and marketing operations should continue to evolve while supporting the principles of what your business does.

Marketing and innovation make money…..everything else is a cost!

From Business Growth Development, post Is it not politically correct to deliver on your business promises