Business Turnaround In Action

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One of my customers finally gave up….doing what they had always done and decided they had no choice but to find an alternative way of doing things.

I had discussed this with them many times before, and they had resisted the change because they didn’t have to….it was (tough) business as usual.

Well things finally came to ahead when the “business as usual” approach drove them into the ground and almost wiped the business out. As a last ditch attempt they said go on then see what you can do.

This I find very frustrating because if they had listened to me earlier, this difficulty would have been avoidable and they may be in a very different position today. Things are now moving in the right direction.

The graph below is REAL sales data from a live customer. I have removed their name and the figures but would be happy to share certain details with interested customers that my current customer is happy with me to discuss.

Data is live as of today and has not been manipulated or any data fitting used or strange scales to force the results.

business growth graph

This is a company operating in the tough manufacturing sector and they have not reduced prices but INCREASED them.

Their lead generation is now on autopilot but needs more work.
They spend more time with REAL prospects instead of time wasters.
They are building up a series of sales tools which is strengthening their value.
They have a number of partners feeding them leads and new business.
Their forecasting has improved giving them more control over their business.
They are feeling more confident about the future and their attitude is forward looking.
Cash-flow is starting to improve and there are plans to invest for the future in more effective sales and marketing.

Applying the right sales and marketing strategies can and does have a dramatic impact on a business even in a tough environment, but it does require change.

Businesses that are willing to embrace this change are the one most likely to survive and thrive.