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Making use of hidden assets is one of the core strategies we use to accelerate growth. One of the toughest parts of this strategy is being able to detach yourself from traditional constraints, and if done correctly can generate some amazing results.
While working in your own business certain mindsets, defences and walls are created based on experiences or incumbent knowledge (or lack of) which determine a way of doing things and working. Breaking out of that is very tough so a fresh set of eyes, ears and minds can have a dramatic affect, enabling you to see and approach the situation in a different way altogether.
Here is a nice video from Stanford University that demonstrates this idea where students were given a set of conditions which included seed capital and a time frame and by turning it on its head some students came up with some very interesting ways of generating revenue by seeing value in areas that the conditions may have unnecessarily narrowed most folks perception or focus away from.
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