Evidence Should Guide Your Business Decisions

As an engineer I understood and valued the amazing power of building proof and using evidence to formulate a basis of your decisions and actions. Yet for years I allowed myself to be dictated a set of sales and marketing belief’s in business which were for the most part a bunch of mumbo jumbo nonsense.

When I finally sat down and actually researched and proved to myself what worked and what did not, things started to change.

This is a great interview between scientists on why evidence is so important and its why marketing and selling is really a science, not some overly creative trip down the river of blowing your sales and marketing budget and wondering what it’s all doing for you.  Not everything that glitters is gold.

This is also the reason why you need a scientific and systematic approach to your business development, as I use in my consulting work.

Claude Hopkins book on Scientific Advertising is a must read and demonstrates these key principles in the business of selling and marketing.

You can download a copy here;

http://www.nicwindley.co.uk/marketing-consultant.html

What evidence or proof do you base your business, sales and marketing decisions on ?

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