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- Narrow Your Message – Talk directly to the desires of specific group(s) of people and in their language.
- Customer Centric – Don’t talk about your business, talk about what you can do for your customer, it’s all about them.
- Remain Ethical - Deliver on you promises and offer the kind of quality service or product that your customers expect.
- Problem Solve – Stop trying to push and cajole customers. Instead educate, entertain, inform and solve problems.
- Measurable & Emotional – Create emotional marketing messages that trigger a response which can be measured.
- Multiple Channels – Make use of all marketing channels such as targeted direct snail mail. Yes it still works, done properly.
- Strong USP – Attract buying customers by showing them quickly and directly why they should buy from you.
- Multiple Steps – Build qualification steps that allow you to focus your time on pre-qualified customers or leads.
- Personality – Give your business personality with a blend of direct, related and personal stories and opinions.
- Mean It – Avoid scepticism and make sure your business is truthful and transparent.
From Business Growth Development, post 10 Sales & Marketing Predictions To Improve Your Business In 2010
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