The world is full of systems of belief, which for the most part try to over simplify a very complex world. All to often though things change but the mantra sticks. It gets repeated under all circumstances creating more confusion along the way and misleading followers who stand by these beliefs and fight for them [...]
Have you ever wondered why customers don’t trust or respect sellers and marketers in the same way they do a plastic surgeon, lawyer or therapist ?
Why is it with your level of education and valuable experience giving you the capability to deal with some very challenging problems, you still don’t receive the same level of [...]
If you’re wondering why being able to differentiate is important then;
Be a customer for just one moment…..
There is endless choice, more than any other time in history and most solutions look identical to the outsider.
Now return to being a supplier……
Short of going on a price slashing exercise and destroying your margins to the point of [...]
Ever stood in an empty room and delivered a key note speech ? There would be little point, unless your preparing yourself for the big event when your audience will appear.
But I bet you’ve done some marketing and wondered why nothing happened, I know I have.
Was it something you said, something you didn’t say ? [...]
In sales and marketing we are always being told to start with a strong sales pitch or promotion and unsurprisingly it undermines your credibility and ensures you’re ignored.
Today more than ever, we need to start doing things differently and that first contact should start with a conversation that opens up a channel of trust between [...]
Its easy to convince yourself that your customers will be coming back with repeat business because they’re thinking of you when a problem or opportunity arises, but its just not so.
Modern life presents us all with many daily challenges and we forget sometimes who we need to reach out to when we need something [...]
The marketing 4Ps are an industrial hang up when manufacturers dictated the products customers would buy as there was far less consumer choice and power back then.
The customer was simply an object which message were thrown at to create a buying reaction and extract money from the pockets of individuals and businesses in search for [...]
I’m a big believer in systematising and building integrated sales and marketing which is fundamentally what was behind the reason why I wrote the guide “14 Secrets Of Sales And Marketing Integration That Maximise Business Development” and is at its very core.
A business becomes truly growth ready, invest-able, valuable, and scalable once its underpinned by [...]
We live in a buyer’s market, where access to information and powerful research tools has put customers and prospects at an advantage over businesses using ineffective and outdated sales and marketing strategies.
Buyers are changing the rules and you’re now operating on new terms of business and only those people and businesses that evolve will survive.
The [...]
Marketing in general usually involves a mix of many channels and activities and the internet is one of those places that is actually a combination of multiple channels that make up a broader digital channel, including practices like social media marketing and search marketing.
Practices such as inbound search marketing rely on the fact that certain [...]
In just 7 months and with less than 25 employees in the whole company a UK consultancy was able to increase its conversion ratios by 27%, incoming traffic by 50% and more importantly its direct leads by 60% using an inbound marketing system approach.
Inbound Marketing Can Compliment What’s Working Or Replace What’s Not
Previously new customers [...]
Talk to people about marketing and the subject of branding won’t be far behind and what the most important factor in branding is.
When it comes to deciding on what’s important you now go into new territory and its usually one of conflict and dissension.
Why ? Because for 50 years or more people have been told [...]
Uprooting yourself from your desk or office to take time out and visit an event or conference is a tricky decision to make when your weighing up the time and money invested versus the return. It’s true that some events are not worth your time, but others can be if you focus your activity. Here [...]
The 7 Step System Guaranteed To Ignite The Embers Of A Businesses That Should Be Roaring!
Like you I’m serious about building businesses and over the years I’ve become an avid studier of many of the world’s top performers.
Most of the hoteliers, restaurateurs, pub owners and boutique retail shops owners I’ve seen and met over the [...]
Drip campaigns; lead nurturing, multi-channel and multi-touch marketing automation
There is nothing more time consuming and off putting than either getting too close too quickly or spending time following up on leads with prospects that are just not ready to buy yet.
Spending time with current or potential customers that are in no position to make a [...]
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