Far too many of todays businesses (and the principles on which they’re founded) base their foundations on what used to work, fixed plans around fixed ideas. It doesn’t take a genius to figure out that things are very different from what they were 1000, 100 or even just 10 years ago.
Its moving fast, has become [...]
Marketing and sales have been separated for far too long. In fact things have gotten way out of hand and instead of an overlap where the two departments met in the middle, work together and exchanging ideas to support one another we have petty rivalry, misunderstandings and downright confusion.
Very similar to the problems many businesses [...]
Creative elements, unless they are absolutely direct and specific are just unknown quantities that are difficult to define in terms of what measurable and quantifiable results they actually bring to a business.
Whether you believe it or not, effective business growth and development is more formulaic than it is creative.
This confusion occurs a lot in marketing [...]
Ideas are worthless unless you can actually turn them into a tangible thing, whether its a prototype or a business responsible for its delivery.
Once you’re ready for customers its time to launch your product or service into the market.
Get this right and the business will move into a high growth trajectory after some initial ramp [...]
Customers are expensive things to find, so you should be doing absolutely everything in your power to keep them as a customer and ensure your benefiting from the customer lifetime value formula.
This may seem like an obvious statement to make, but I’ve seen businesses loose customers over the silliest of things and usually during a [...]
If you’re wondering how demand generation for products and services works then you need to start by thinking about what your business is bringing to the market.
You’ve either got a new product or service that nobody knows exists yet or you’ve got a product or service that already exists in the market and you’re offering [...]
Have you ever wondered why customers don’t trust or respect sellers and marketers in the same way they do a plastic surgeon, lawyer or therapist ?
Why is it with your level of education and valuable experience giving you the capability to deal with some very challenging problems, you still don’t receive the same level of [...]
If you’re in business you need to be profit focused to generate better profit margins, which contrary to belief is not just some selfish motivation to make money at all costs.
The reason you need to be profit focused is because business is tough, and there is no point fighting to stay in business day in [...]
Look back into economic history and you’ll see regions that prospered displaying patterns of industry built up around key developments which occurred as various factors come into alignment. Much the same way that the steel industry gave way to trains and cars and electricity gave birth to the light bulb and digital technology, all of [...]
There are many advantages of business growth that lead to a better business.
Think of a growing business like an acorn seed in a forest. Down on the ground you’re easily eaten up by the squirrels and being so small under all the other trees canopy growth there is not much light to keep you alive. [...]
By now you should have leads coming in or understand how you can increase them and your confident that you can convert a high level of quality leads into profitable business, but you still want to sell more.
If not then maybe you’re in the wrong business or your customers and prospects just don’t value you [...]
Once you have a lead generation system that works and your starting to attract some interest you now have to turn that interest into an income if you’re going to stay in business or convert more leads to sustain your growth.
Interest may come in various guises from somebody at an early stage who’s just looking [...]
Michael Gerber speaks on building business systems that are the true vehicles of unleashing growth and why getting your sales and marketing systems right are essential to being able to grow beyond what appear to be the limiting boundaries and resources of your business.
Incoming search terms:sales and marketing systemssales and marketing systemsale and marketing systemssales [...]
I’m not a religious devote myself, although you could say I have a spiritual awareness and I do see lessons and teachings in everything that we can all learn something from.
Easter celebrations are the modern day equivalents of a Pagan festival.
While most people both religious and non-religious celebrate the coming of spring, it is the [...]
The start of the business growth cycle occurs with a very simple equation that describes the coming together of demand and supply.
The greater the demand and the weaker the supply the faster the business growth develops, similar to the simple equation to calculate force which Newton describes in his second law, Force = Mass x [...]
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